According to the survey, 70% of the respondents do not support the slogan "I rely on Chongqing"
original title: 70% of the respondents do not support the slogan "I rely on Chongqing"
■ first release
recently, advertisements such as "I rely on Chongqing, Lichuan in Liangcheng", "hometown of longchuandiao, I rely on Chongqing" appeared on buses on several lines in Chongqing, among which "I rely on Chongqing" was called the most awesome and shocking advertisement by friends due to ambiguity, Then "I rely on Chongqing" became a hot word
some friends think that this advertisement is pungent and suspected of swearing. Recently, the official Weibo of Lichuan Tourism Bureau issued a statement, changing "I rely on Chongqing" to "be close to Chongqing". Sunfumin, director of Lichuan Tourism Bureau, also wrote an apology to Chongqing: "sorry for causing you trouble."
"I rely on Chongqing", as the image advertising language of the local government, is it appropriate? According to the results of the "Beijing News survey" of the Beijing News, 27.6% of the respondents believed that "as an advertising language, it is OK to be impressed, and the original meaning of the word 'rely' is' close to according to the current design specifications'", and 34.8% of the respondents believed that the meaning of the word "(rely) has changed, so the advertising language is suspected of spoofing and hype", 37.6% of the respondents believed that "individuals or companies can understand, but the government image publicity must consider the possible impact"
according to the general tendency of views, more than 70% of the respondents do not support the slogan "I rely on Chongqing". This result is not only echoed by the majority of opposition voices in public opinion, but also consistent with the hindsight of Lichuan
an interesting detail, sunfumin, director of Lichuan Tourism Bureau, said that when explaining the reason, the reason why the advertisement was made into scolding Chongqing was that many people had forgotten the meaning of the Chinese language and surrendered to the so-called "new interpretation" of the network
in fact, regardless of the advantages and disadvantages of traditional culture and network culture, only from the so-called "new network interpretation" itself, it should be considered at the beginning of policy decision-making. Government decision-making must take into account the feelings of all parties. Otherwise, if you don't face up to public opinion, don't blame public opinion for misreading yourself. Experience of industry 4.0 in mold industry Gao Mingyong of Beijing News
■ survey data
"I rely on Chongqing" is a joke or hype? (single choice)
a. as an advertising language, it's OK to be impressed. Moreover, the original meaning of the word "rely" is "close to" 27.6%
b. the meaning of the word has changed, so the advertising language is suspected of spoofing and hype
34.8%
c, which can be understood by individuals or companies, However, the government image publicity must consider the possible impact of 37.6%
[background information of respondents] The polymer is specially designed for high-resolution 3D printing using digital light processing technology
gender
male 62.9%
female 37.1%
age group
0.3% under 18 years old
15.7% aged
28.7% aged
36.3% aged
12.8% aged
5.6% aged
60 years old and above 0.6%
education level
high school and below 9.7%
junior college/Vocational College 29.3%
3 The selection of universal material testing machine for steel and steel plate is as follows: Undergraduate 51.4%
Master's degree and above 9.6%
this survey was jointly launched by Beijing News · review weekly and Qingyan consulting, and a total of 1006 valid questionnaires were collected
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